Behind The Mask: a TEDxUCSD event

go To Event Page

CHALLENGE

Build a marketing campaign to advertise TEDxUCSD's event, Behind The Mask.

SOLUTION

Use multiple on-campus resources, and social media to increase awareness of the event. Ensure that reach is not just limited across UCSD campus, but also to nearby areas in San Diego.

Event Page

Event Handouts

Return to social media

How I helped

Led and regulated marketing campaign.
Established partnerships between organization and potential TEDxUCSD's sponsors.
Built social media presence for event, and increased page engagement from 12% to 30%.
Created content for advertisement plans for different formats, such as the following:
- Flyers
- Advertisement video
- social media posts (Facebook, Twitter, Instagram)
- Posters

PROCESS

I worked collaboratively with TEDxUCSD's design team, to develop the aesthetics of the advertisement and the External Team for the logistics of the campaign. In order to effectively conduct the social media advertisements, I drew up multiple plans, content ads and created timed posts.

OUTCOME

Event Sold Out

The advertisement campaign generated a full-house at the event, to the extent that we had to turn people away (since the venue did not have the capacity for that many people).